Wade Allen is Senior Vice President and Chief Digital Officer for Brinker International, Inc. In this newly established role, he leads the evolution of Brinker’s information technology organization and the creation of a seamless and efficient end-to-end digital experience from Team Member to Guest for both Chili’s® Grill & Bar and Maggiano’s Little Italy®.
During his tenure, Wade served as Vice President of Digital Guest Experience and Analytics for Chili’s leading the brand to be recognized as the technology leader in the casual dining restaurant industry. He also led the implementation and continued advancement of Ziosk® tabletop devices, which rest in the hands of each Guest at nearly every Chili’s restaurant across the country.
Prior to joining Brinker in 2014, Wade served as President of CouponFactory, a wholly-owned subsidiary of Rockfish Interactive, where he was responsible for the company’s overall strategy and retail digital shopper marketing initiatives as well as new business growth and product ideation. He held positions as Vice President of Retail for Rockfish Interactive and as Account Director/Solution Lead at the integrated marketing agency, RAPP, where he worked on a number of Brinker brands.
Wade’s perspective on technology and trends has been quoted in a number of credible outlets including Bloomberg, DigiDay and Forbes. He has also been published several times by Shopper Technology Institute, including the book, “The Essentials of Shopper Technology.” He holds a bachelor’s degree in marketing from Brigham Young University and a master’s in integrated marketing communications from Northwestern University.
Wade and his wife, Erin, have four children, Andrew, Noah, Luke and Addison. In his spare time, he enjoys reading about emerging technology, retail, politics and history and participating in CrossFit, water sports and skiing.
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